“Not just another update… this one’s personal.”
Hey, guys! 👋

It’s Rabah here—a passionate creator and the best freelance digital marketer in Malaysia and the guy who started TheRabahCo from pure hustle and heart. Google just dropped its 2025 algorithm update, and trust me… this one isn’t just technical, it’s a full-on mindset shift.

Whether you’re running a small brand, building your online presence, or just getting started in content, this affects YOU. Let me break it down the way I understand it—no boring tech talk, just real stuff that’ll help you grow.

♦ What’s Changed in Google 2025?

1. Real Content, AI Spam
Google’s gotten smarter at spotting low-quality or over-AI-generated stuff. They now reward content that feels human, with real experiences. So if you’re just pasting AI text without a personal touch? Ouch. Time to rethink.

2. Personal Stories Matter (Big Time)
The E-E-A-T score is now heavier on experience. That means your own journey, your own tips, your own results — all of it matters. This makes me happy because that’s how I’ve always done things at TheRabahCo.

3. Speed, UX, and Mobile-First
Slow websites and bad layouts? Google isn’t having it anymore. Speed + good mobile design = better rankings. That’s why I always focus on clean and creative designs in every client project.

4. Voice & Video Are Taking Over
We’re moving fast into voice search and short-form video. If you’re not showing up in Reels, Shorts, or optimizing your content for voice? You’re missing serious traffic.

5. Focus on One Niche, Build Authority
Google wants to trust experts, not generalists. That means creating consistent content around your niche builds Topical Authority, which is what I’m doing with digital marketing and short video strategy.

My Thoughts (as a digital marketer learning on the go)
I didn’t start TheRabahCo with a degree or a big agency behind me. I started by helping small brands, editing videos at midnight, and learning from every mistake. This update feels like it’s rewarding people like us – the ones who put real effort, real stories, and actual value out there.

And honestly, that’s powerful. Because now it’s not about tricking the algorithm — it’s about genuinely helping people.

♦ What You Can Do Right Now (Simple, No BS):
→ Go back to your old blogs and rewrite them with personal insights
→ Make your website load fast and look clean on mobile
→ Create voice-friendly and video-friendly content (think: FAQs, Reels, short tips)
→ Talk like a human, not a robot — even in blogs
→ Start building your niche content consistently